Are you attracting the right customers to grow your business?

We can help. We build brands to be magnetic to success.

If you’re intent on growing your business:


A clear, differentiated brand is critical. 

Let’s talk about yours.

Your business is doing well, but your brand… 

doesn’t fit your company vision anymore. It feels clunky and outdated. Underwhelming.
You need a brand that reflects who you are and what you stand for — in a way that makes you magnetic to the clients, partners and employees you need to reach for your next stage of growth.


Our methodical approach to branding ensures your brand matches your vision. We start by building a solid positioning for your brand, then craft your brand identity with clarity, connection and creativity.

The end result: you’re positioned for optimal growth.
And you’re attracting those who matter to your success.


Who we are

We’re not interested in being everyone’s branding agency.

We’re interested in working with people who are more fearful of the status quo than the unknown.
Those who know the fear of failure, buck up + confront their fears and do it anyway.
The fixers, the tinkerers, the imaginators: small in size and boundless in vision.
The people intent on offering solutions for our world.

Because the laws of attraction are at play.

Risk-takers, rule breakers, boundary pushers: we see you.
We’re a team of visionary brand builders inspired by visionaries.
Our talents are in design and storytelling; our passion is in moving the world forward.
We make your brand magnetic so
You’re empowered to change the world.


How we work

Our Guiding Principles

Our approach comes from decades of industry experience and working on some of the biggest brands in the world. We know the method to building great brands; we’re obsessed with delivering that kind of impact for our clients.

Because you’re intent on changing the world and we’re intent on helping you achieve your goals. 

We transform brands from a collection of ideas and goals into growth-oriented magnetic expectations.


In a world of linear or scatterplot thinkers, we bring the best of both together for methodical creativity. Our approach is rigorous and comprehensive, grounded in research, analysis, insights and deep think. This foundation allows us to brand-build with vibrancy, knowing every aspect has been methodically thought-through.

Small & Focused

To those that laud the multi-tasking skillset: we politely demur. We’re small and focused. We work with only a few clients at a time. This affords us the luxury of making you a priority and working deeply on your brand to deliver truly insightful strategy.

Because you’re not hiring us to stay on top of our business, but to get to the bottom of yours.

Determined Excellence

We’re recovering perfectionists. We’re not laissez-faire about anything — especially something as critical as your brand reputation.

We know you’re entrusting us with your livelihood, which is why our method is relentless and thorough. Our track record delivers for even the most discerning clients.

Our Powers For Good

Because we want to do more with our skills than just sell stuff; we want to help solve problems.

We know our motivations. We prefer to work with those who are shaping the new industries of business with purpose and passion.


What we believe

The goal of branding isn’t to attract everyone. It’s to attract the right people that resonate with you + your brand.

Brands that will thrive in the future are ones that have a purpose beyond profit.

The best stories are the ones with conflict baked in. They attract us, captivate us, and we find ourselves rooting for the win.

It’s not business-to-consumer, it’s not business-to-business. It’s people to people.


Satisfied Clients

 Perfect alignment 

“Juliana presented a version of my business that
I strive to be. I didn’t realize that was how I wanted to be seen. The way she captured the essence of my business was almost magical.

I now use her rebranding work to appeal to potential customers and it’s brought in new
clients who align perfectly with my business.”

-Lisa Nicholls, Tira! Strategies

Part magician, part shaman,
part genius

“I believe Juliana to be part therapist, part magician, part shaman and part genius. She is able to gently but purposefully extract from you all the information to ensure that your brand represents all that YOU are, but then she takes it to the NEXT LEVEL…

She is masterful at putting the entire picture together.”

– Kim Bynum, Kim Bynum Consulting

A clear, methodical 
approach to branding

“I have so much more clarity on what makes my firm different than its competitors and how to communicate that info. I had ideas about our values, approach and services, but they felt disconnected. This process streamlined, organized and enhanced my understanding.

My experience was phenomenal and I’m so happy with the entire process!”

– Katie Mongelli, Monarch CPA

Get Charged. Learn More.

Our newsletter provides strategies for making your brand magnetic, from refining your business strategy to shaping a great brand story. Discover how to attract what matters. 

Download Our White Paper

What makes for a Magnetic Brand? Our process transforms brands to be magnetic not only to revenues and growth opportunities, but to those who matter to brand success.

Sign up below to download our White Paper.

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