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At Face Value: Uncover Your Brand Values

At Face Value: Uncover Your Brand Values

“It’s not hard to make decisions when you know what your values are.” -Roy Disney Brand values are a set of guiding principles that shape every aspect of your business. They're at the very core of your brand and dictate your brand message, identity and personality....

Pitch Perfect: How the Right Tone Builds Your Brand

Pitch Perfect: How the Right Tone Builds Your Brand

WHAT you say is crucially important in building your brand. But so is HOW you say it. Truth: Your brand’s voice is a powerful persuader or impeder of your business’ success. We’ve all experienced this: a brand that makes us chuckle or connects with us on a human level...

How to Write A Powerful Brand Story

How to Write A Powerful Brand Story

“Why do I need a brand story? Can’t I just talk about my company?" I work often with tech and B2B leaders and hear this from time to time. Given that many of my clients are analytical and logic-oriented thinkers, I get that the concept of a “brand story” seems...

Does Your Brand Need a Rebrand?

Does Your Brand Need a Rebrand?

Your business is dynamic, constantly evolving and growing. Every year presents new challenges, new clients, new growth opportunities and a constant evolution of your business. But how about your brand? Has it kept pace?  It’s easy to dismiss brand as a logo...

Taglines: How to Boost Your Brand Meaning

Taglines: How to Boost Your Brand Meaning

When done right - and for the right reasons - a compelling tagline brings gravitas to your brand. Those few, succinct words can sum up your company’s reason for being. A tagline can convey your benefit to the market. Or it can express a compelling idea about your...

Make a Name For Yourself: How to Name Anything

Make a Name For Yourself: How to Name Anything

"A rose by another name would smell as sweet." - Shakespeare. Or would it? Truth: no other investment you make in your business or product will last longer or be used more than its name. Getting your brand or product’s name right can have awesome benefits - a great...

Proof Points: The Way to Prove Your Brand’s Great

Proof Points: The Way to Prove Your Brand’s Great

We do a fair amount of brand work in the B2B / tech sector, and we're privileged to work with business leaders who make remarkable products that advance the world. It’s our job to not only convey those contributions, but to prove them: to bring out those elements of...

Quick Hit or Deep Connection?

Quick Hit or Deep Connection?

Ah, functional and emotional benefits. One of these is a quick hit; the other builds deep connection. Which one is right for your brand? In a recent blog post, I talked about the importance of benefits in communications. Here, we’ll discuss functional and emotional...

Magnetic Messaging: Content that Compels

Magnetic Messaging: Content that Compels

Most companies waste enormous amounts of money on marketing, and most tend to be disappointed with the results. "Marketing doesn't work for me," they say. But rarely do they consider that there might be a problem with the messaging. The fact is, pretty websites and...

Customer Insights to Keep Your Customers In Sight

Customer Insights to Keep Your Customers In Sight

One of the most important aspects of branding is orienting yourself and your business around your customers. This can be challenging: as a leader, you’re focused on internal issues and dynamics, as well as actually working with your clients. It’s hard to disconnect...

Make Your Content Better: Tell A Story

Make Your Content Better: Tell A Story

Recently, a business leader asked how to make his presentations more engaging. As the owner of a networking monitoring company, he typically started his presentations by talking about solutions, network optimization and cloud architecture. I recommended he scratch all...

8 Steps For A Strong Business Strategy

8 Steps For A Strong Business Strategy

Although we're known for brand strategy, when working with clients, we often begin by asking to review and (if necessary) update their business plan. Why? Because a sound business strategy is vital to creating a viable, thriving business. Your business strategy is the...

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