Get Charged

What goes into making a great brand story?
How can you strengthen your unique value proposition and create more value?
Read our latest thinking on business strategy, brand building and storytelling .

 

Subscribe to get our monthly newsletter as well.

Subscribe
Magnetic Messaging: Content that Compels

Magnetic Messaging: Content that Compels

Most companies waste enormous amounts of money on marketing, and most tend to be disappointed with the results. "Marketing doesn't work for me," they say. But rarely do they consider that there might be a problem with the messaging. The fact is, pretty websites and...

Customer Insights to Keep Your Customers In Sight

Customer Insights to Keep Your Customers In Sight

One of the most important aspects of branding is orienting yourself and your business around your customers. This can be challenging: as a leader, you’re focused on internal issues and dynamics, as well as actually working with your clients. It’s hard to disconnect...

Make Your Content Better: Tell A Story

Make Your Content Better: Tell A Story

Recently, a business leader asked how to make his presentations more engaging. As the owner of a networking monitoring company, he typically started his presentations by talking about solutions, network optimization and cloud architecture. I recommended he scratch all...

8 Steps For A Strong Business Strategy

8 Steps For A Strong Business Strategy

Although we're known for brand strategy, when working with clients, we often begin by asking to review and (if necessary) update their business plan. Why? Because a sound business strategy is vital to creating a viable, thriving business. Your business strategy is the...

Social Metrics That Don’t Drive Growth

Social Metrics That Don’t Drive Growth

“My goal is to get 80,000 followers on Instagram." A recent client comment prompted me to write a LinkedIn post that went viral. Likes, followers, pageviews, downloads: it’s tempting to focus on social metrics when doing social media marketing. The implication is so...

How Brand Can Drive Resiliency & Growth

How Brand Can Drive Resiliency & Growth

How well is your business positioned for resiliency and growth? The silver lining is that one day (soon, hopefully) this all will pass, and we will make it through. When we emerge, there will be companies standing strong and ready for growth. How can you ensure your...

Psychology in Branding: The Power of Archetypes

Psychology in Branding: The Power of Archetypes

Ever notice that certain brands make you feel a certain way? That's not accidental. Companies use psychology in branding - better known as Archetypes - to create an emotional bond that drives connection, likeability and loyalty. Here's how it works, and how it can...

Burger King’s New Ad Campaign: A Whopper Win

Burger King’s New Ad Campaign: A Whopper Win

ICYMI: In February 2020 Burger King Corporation  launched an ad campaign announcing no more preservatives in its food… with this daring image. A rotting burger. Yes, it’s a bit tough to swallow (ha!), but as far as a jaw dropping ad campaign goes, it is also...

DIY Branding: is it for me?

DIY Branding: is it for me?

Your company's small and resources are tight. Should you try DIY branding? In talking with a prospect the other day, she brought up the topic of DIY branding. “You know, I’ve downloaded one of those DIY brand kits off the internet. What do you think about those? Can’t...

Dropping Your Price to Close The Deal?

Dropping Your Price to Close The Deal?

Dropping your price to close the deal can hurt your brand. Here's how to avoid that. I was speaking to a business leader about his ability to land deals. “Oh, it’s easy. We can close any deal. We just drop our pricing a little bit and we get the business.” ...

The Formula for Irresistible Case Studies

The Formula for Irresistible Case Studies

You’ve decided to do some marketing to highlight how your offering can help customers achieve their goals. And you’ve decided -  rather than using charts, facts or statistics - that you want to show people the impact you can bring with case studies. So how...

Why You Shouldn’t A/B Test Your Brand

Why You Shouldn’t A/B Test Your Brand

I was speaking to a business leader recently about A/B testing for branding. (A/B testing is the process of coming up with two different communications assets to test with -mostly online - consumers, to see which performs better.) “It would be so great,” he mused. “We...

Get Charged. Learn More.

Our newsletter provides strategies for making your brand magnetic, from refining your business strategy to shaping a great brand story. Discover how to attract what matters. 

Download Our White Paper

What makes for a Magnetic Brand? Our process transforms brands to be magnetic not only to revenues and growth opportunities, but to those who matter to brand success.

Sign up below to download our White Paper.

4 + 10 =